Jeremy Schultz: Straddling the Firewall

I’m going with “social computing”

Posted in Work by Jeremy Schultz on February 15, 2009

Russel recently asked, “What should we call ‘Intranet Social Media’?”

The commenters came to no conclusion. I don’t have the answer.

For now on, however, I’m going with Social Computing. Why? It’s what our IT group is calling it (Laurie, who wrote that post, is the program manager for social computing tools in IT.)

Simple as that. I don’t know why they decided to use it, but it works for me. I like the fact that it’s open ended; enterprise 2.0, for instance, suggests you know what the end looks like.

So, I won’t talk about our “intranet social media plan,” or driving enterprise 2.0 as a communicator. I won’t talk about a socialist revolution. I’ll stick with social computing, and how I use it as a communicator, to reach employees worldwide.

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3 Responses

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  1. russell said, on February 16, 2009 at 10:17 am

    And now Deloitte have dubbed it ECN, Enterprise Social Networking….

    • Jeremy said, on February 16, 2009 at 6:55 pm

      Interesting. I’m realizing now that I wrote my post too fast! Social computing, as we’ve defined it, encompasses social media (content) and professional networking (connections). RSS is the glue that holds it all together. I suppose ECN could work, too. I’ll have to look that up.

  2. Suzy Tonini said, on February 17, 2009 at 9:41 am

    Question for Russell- what is your reference for Deloitte dubbing it ECN and that somehow doesn’t sound like an acronym for Enterprise Social Networking..just curious


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